Looks Like the "Incredible India" tourism brand of India is on the move with their latest advertising campaign, and this time using Nihang Sikhs in some of their posters and billboard that I have heard have been showing up all over England.
"The main visual is that of a Nihang Sikh youth
in a demonstration race of the combative spirit and skills that is on show at the Rural Olympics in Punjab. (happens every January)
The more popular image of this demonstration sport is that with an older man. It is a deliberate attempt to have a younger face as a large part of the demography of India is young.
A FINE BALANCE could be literally translated as RIDING TWO HORSES AT THE SAME TIME: reining economic recession and managing economic growth during these times of economic slowdown as well as TRADITION and YOUTH."